This is a classic example of not looking past our biases. This company created this corporate video highlighting their company culture. In fact it was shared by the leaders within the organisation.

I don’t think we need to add anything here, just follow the discussion on LinkedIn or Twitter. What is trying to say and who are they trying to attract. I’ll let you explore that.

This is a classic case of not all publicity is good. They have alienated a huge sector of the market. What do we see in the future – a major re-brand coming up disassociating themselves with their former brand, or possibly closure.

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